Website
Taking the business online
Developed a responsive website to establish Federal Rentals' online presence, showcase its rental services and vehicles, and give customers a clear way to discover and connect with the business.
Case study
A new rental business, built complete from day one.
- Client
- Federal Rentals
- Location
- Houston, Texas
- Agency
- LaunchNest
- Work
- Website, invoice system, fleet software, signage
The objective
Federal Rentals began as a newly launching rental business with a clear opportunity to build its brand, digital presence and operations from the beginning. The goal was a recognizable identity and an online presence, with the tools and systems needed to operate professionally.
Invoice system
Professionalizing the customer experience
Designed a branded invoice template for Federal Rentals, turning a routine business document into a consistent part of the company's professional identity.
Fleet management software
Digitizing the operations
Developed a custom management system to help organize the rental business, manage its fleet, track transactions, and provide clearer operational and financial reporting.
Physical brand materials
Bringing the brand into the real world
Extended the new identity across essential business materials, including professional invoice templates and outdoor and signage designs, creating a consistent brand experience both online and offline.
Identity, website, software and signage, built as one system.
A newly launched rental business transformed into a branded, digitally connected operation, with its identity, website, software and physical brand materials built as one complete system.