Website
Building the digital foundation
Designed and developed a modern, responsive website that presents Qasmia Jewellers and its jewellery in a premium, professional way across desktop and mobile.
Case study
A jeweller that looks as established as it is.
- Client
- Qasmia Jewellers
- Location
- Karachi, Pakistan
- Agency
- LaunchNest
- Work
- Website, SEO, photography, Google reviews, social creative
The objective
Build Qasmia Jewellers into a strong, competitive digital presence across Pakistan, one that can stand alongside established jewellery brands. The project covered a professional website, better Google visibility, a premium visual identity and customer trust built through reviews.
SEO
Making the brand discoverable
Optimized the website to improve organic visibility for searches such as gold jewellery in Karachi, focusing on keywords, technical SEO, content and local search presence.
Visual design and photography
Making the jewellery the hero
Created a clean visual direction and product photography for Qasmia's jewellery, along with promotional graphics used across the website, marketing content, and indoor and outdoor SMD displays.
Google reviews
Turning customers into social proof
Designed and produced 6 to 8 branded NFC and QR review cards, making it easier for customers to leave Google reviews and strengthening Qasmia's online reputation.
Social media creative
Giving jewellery designs a meaning
Designed and published social media creatives that present some of the client's best pieces in a clean, organized way, showing the audience what an established brand can look like.
Numbers from the project
235Search clicks, last 3 months
5.44kSearch impressions
4.3%Average click-through rate
8.1Average search position
Figures are from the Google Search Console screenshot (Performance, 3 months).
One brand, from search result to showroom to review.
A connected brand experience across website, Google search, product presentation, showroom displays and customer reviews, creating a stronger digital and physical presence for Qasmia Jewellers.